SEO stands for Search Engine Optimization (search engine optimization) or Search Engine Optimizer (search engine optimizer). An SEO specialist is a professional with extensive experience in the management of web positioning campaigns (SEO), either acting as a freelancer or within the team structure of an agency.
According to Richard Bishara NJ, there are a series of guidelines and good practices for the development of SEO techniques. Sometimes, professionals, in order to advance the achievement of results, can apply Black SEO techniques. These techniques can occasionally offer good results, but in the long term, they end in penalties that in many cases are insurmountable. That is, Google can penalize your website and domain permanently and remove you from the results index, losing all the visibility and results that you could have achieved.
At a general level, you should be wary of supposed SEO specialists who carry out these practices:
- They come to you with messages like: “We have discovered that your website is not included in the main search engines” …
- They assure you of the first position in the search engine. Nobody can do this, mainly because they do not control 2 of the 3 factors that influence the positioning of a website: Google’s algorithm, and the competition.
- They tell you that they are going to use “secret techniques” that nobody knows about, but that give magnificent results. Smells like BlackSEO from afar.
- They ask you to put a link on your website, to theirs.
And in general, apply common sense. If something smells bad, it will be bad …
Web positioning (SEO) is a service that can provide you with many joys in the form of large volumes of visits and qualified traffic to your site, which will end up generating quality customers and sales for your business.
Making the correct choice of a good SEO specialist will be a crucial mission to achieve success. Choose your travel companion well if you want to reach a good port. If you need more information or speak with a real SEO specialist Richard Bishara, we will be happy to hear from you.